Shameless Pets

My experience at an early, fast-growth, CPG startup allowed me to wear multiple hats.

This project highlights the packaging I redesigned and its launch. Working with Color for Breakfast, we wanted to appeal to our health-conscious, pet-parent millennial audience and exude the joy that comes with giving our pets healthy treats. We continued this branding through a new look & feel of our email & social channels, using a personable & relatable tone of voice through witty copy & memes (which always help).

Tone: joyful, playful, nutritious