Moonbow Skincare

I began working with Moonbow, a Traditional Chinese Medicine-inspired skincare brand in its prelaunch & early launch phase. It was an exciting time to step in and help craft their brand identity, website, 3D rendering & product packaging, photography, and so much more.

Brand Identity
Web Design
Packaging Design
3D Renderings
Photo Art Direction
Brand Assets

Brand Identity

GROUNDED TRADITION MEETS BOLD, MODERN EXPRESSION

I found myself in an interesting position of coming up with the visual identity after crucial details like logo & packaging colors/design were set. Working backwards was a new challenge, but a rewarding experience to really think through how to tie the branding together.

Photos below created by Litsa.

BRAND COLORS

I knew the core packaging colors didn’t feel right for the brand (plus there were some issues with accessibility), and wanted to come up with a new anchor for the brand. We landed on three core colors: Nebula, Ancient Bark, and Pearl.

Ancient Bark grounds us in tradition, strength, and the healing power of nature.
Nebula illuminates transformation, the mystical beauty of the night, and infinite possibility.
Pearl is used as an alternative to white, tying the colors softly together.

Together, they reflect our balance between past and future, tangible and celestial, grounded and aspirational.

Web Design

INGREDIENTS SHOOT
A collection of the beautiful Traditional Chinese Medicine herbs used in Moonbow’s products. We leaned into the ethereal & mysterious nature of these herbs, and absolutely love the way it turned out.

Photographer & Editor: Rachel MacNiell
Art Direction: me