The client had a clear vision: a brand character shaped like a sunscreen bottle holding a camera (since the brand is often referred to as SPF). I loved this concept & it was time to work some magic. Simplify, without losing personality, and add in some key details. I knew I wanted our character to be active and to pivot to a retro camcorder, keeping with the vintage branding. Thus was born Sunny, an effervescent lad, who’s honestly just happy to be capturing your story.